TRAILBLAZERS OF THE GAME
How Danielle Alexander Is Creating a Home for Girls’ Hockey in Atlantic Canada
By Dallas Knowles | March 2026
Danielle Alexander grew up in Moncton surrounded by hockey. With a father who played in the NHL and siblings who all skated, the rink was a second home. Like many girls of her generation, she learned the game alongside boys because structured girls’ programs were limited.
“We were in skates shortly after diapers,” Alexander explained. “Hockey was just part of who we were.”
Those early experiences would later shape her mission: to create meaningful, inclusive opportunities for girls who love the game.
FROM PLAYER TO PROGRAM BUILDER
Alexander’s hockey journey took her from minor hockey in Moncton to prep school in Maine at just 15 years old. Living away from home and competing against players from around the world forced her to mature quickly.
She later returned to New Brunswick to play university hockey at Mount Allison University, where the competition—and expectations—rose again.
“At university, you realize you’re recruited every day. Someone is always working to take your spot.”
When her playing career ended, Alexander didn’t walk away from the sport. Instead, she transitioned into coaching and development within the family-run Atlantic Hockey Group, where she began working closely with players of all ages. Hockey, however, never truly left her life. With roots in the family business, Atlantic Hockey Group, Alexander gradually shifted into coaching. Inspired by mentors like her former prep school coach Kim Nanoff, she began shaping her own philosophy.
“It’s about more than just hockey. It’s about connecting with the athletes.”
That belief became the foundation for the Trailblazer Program, now entering its seventh year.
THE BIRTH OF TRAILBLAZER GIRLS
Seven years ago, Alexander recognized a clear gap in Atlantic Canada’s hockey landscape: girls had fewer development options—and most of those focused only on elite players. She launched the Trailblazer Girls Program with one central goal: access for all.
“I wanted something for everyone—whether you’re just starting or aiming for the highest level.”
Trailblazers was built to mirror the opportunities long available to boys while creating a space where girls could develop confidence in an all-female environment. From Mini Trailblazers just learning to skate to elite training groups preparing for high-performance pathways, the program offers a full development ladder.
“Being in an all-female environment makes a difference. You feel included, and you feel like you belong.”
Unlike many programs that prioritize only top prospects, Trailblazers embraces grassroots development. Beginners are welcomed alongside competitive players, reinforcing that hockey is not just for the already elite—it’s for anyone willing to try.
DEVELOPING THE MODERN FEMALE PLAYER
As the game evolves, so does Trailblazers’ approach. Speed, skating, and technical skill are emphasized, along with off-ice training and mental preparation.
“The game is faster than it’s ever been. Skating is the foundation now.”
The program also promotes multi-sport participation, reflecting Alexander’s own prep school experience.
“Being a well-rounded athlete makes you a better hockey player. That’s something I really believe in.”
ATLANTIC ROOTS, NATIONAL IMPACT
Hockey culture in Atlantic Canada remains deeply connected and community-driven—a contrast to the business-like atmosphere found in larger markets.
“We’re a smaller population, but we’re gritty. Everyone knows everyone—it’s a tight-knit community.”
The Atlantic Hockey Group has helped develop players who reached the sport’s highest levels, including NHL superstar Sidney Crosby and elite women such as Blair Turnbull. For Alexander, their success matters most when it inspires the next generation.
“Those players show young girls what’s possible.”
THE FUTURE OF TRAILBLAZERS
Trailblazers continues to grow each year. One of the newest additions is a high-performance Prime division for female players—an opportunity rarely offered in Atlantic Canada before.
“Female athletes deserve the same opportunities as male athletes. That’s something I never really had growing up.”
But success isn’t measured only in scholarships or professional careers. For Alexander, the true win is cultural.
“If a girl walks into our program and feels confident and supported, that’s a win.”
TRAILBLAZER GIRLS PROGRAM
Founded: 7 years ago
Ages: Beginner to elite
Focus Areas:
• Skating & skill development
• Off-ice training
• Confidence & belonging
• High-performance pathways
• Grassroots access
Mission: To provide girls with the same development opportunities as boys—while creating a space where they feel included, supported, and inspired.